The Sourcing Masterclass is an end-to-end sourcing curriculum that covers every aspect of sourcing:
✅ research mastery (search concepts, LinkedIn, Facebook, Google, Bing, Twitter etc.)
✅ candidate outreach and engagement best practices
✅ sourcing toolkit and technology.
The final content of the Sourcing Masterclass is always customized to the participants’ markets and job families, therefore, our customers will be able to immediately apply the new knowledge on their positions right after the courses.
Over the four weeks we share more than 10 hours of sourcing wisdom and expertise while we also provide 1-2-1 sourcing practice sessions with the trainer. The six classes are:
- Search as a Master Detective – LinkedIn Mastery
- Search as a Master Detective – Google, x-ray and web searches
- Sourcing beyond the obvious (Facebook, Twitter, Instagram and so)
- Finding everyone’s contact details
- Candidate outreach & engagement best practices
- The Ultimate Sourcing Toolkit
The fee of the whole course is 549 EUR
Time: 19 September – 14 October 2022.
#1 SEARCH AS A MASTER DETECTIVE!
Sourcing starts as a thought – technology just delivers what we tell them to deliver. Join this class and learn about the seven core sourcing concepts that help you shape and sharpen your thinking. I make you find your inner sourcing animal – ready for this challenge?
- Your Inner Sourcing Animal and six other core sourcing concepts
- Hardcore Boolean Mastery
- All you need to know about LinkedIn and the giant search engines (Google, Bing, Yandex stb.)
- Bonus: our Boolean Builder tool that eliminates the need to pay anymore for LinkedIn Recruiter
Practice: composing perfect Boolean strings on your positions
#2 SOURCING BEYOND THE OBVIOUS
This session is dedicated to those recruiters who work on positions that cannot be easily filled with LinkedIn searches (e.g. nurses, technicians etc.). And certainly to those, too, who are keen to not rely on one channel only… 😉
- Channels we are going to discover
- Meetups and other events
- Associations, societies
- Tools that help you max out your searches on the above channels
Practice: live searches on your positions
#3 FINDING EVERYONE’S CONTACT DETAILS
You’ve sent an InMail to a candidate on LinkedIn but they never reply… what do you do next? Do you move on to find someone else or rather, you try to find an email address or a phone number to this candidate and look them up on other channels? During this class I help you maximize these contact-hunting strategies
- Secret ways to find email addresses
- Finding phone numbers
- Discovering someone’s entire digital footprint
- Using chat-systems for candidate connection
- Contact-hunting toolkit: extensions, websites and special search engines
Practice: applying contact-hunting strategies in case of your current candidates
#4 CANDIDATE OUTREACH & ENGAGEMENT BEST PRACTICES
Emails that don’t generate a reply are basically wrong emails. There is tonnes of wisdom and best practices that we can learn from sales and marketing when it comes to candidate outreach and engagement. What is the secret of a winning email? What makes your candidates immediately reply back to you?
- Email personalization
- The secrets of a perfect email. What is a great subject line? And a Call to Action? What makes an email become a SPAM? etc.
- Emailing toolkit: all the toys and tools that you need to use to master your emails
- Candidate outreach automation: engagement in high volume
Practice: composing intelligent email templates that you can use with every candidate
#5 SOURCING AUTOMATION & OTHER PRODUCTIVITY TOOLS
In this final class we share tools and technologies that help you automate certain parts of the end-to-end sourcing process (e.g. search automation, data scraping, automated candidate outreach techniques etc.). Beyond this I’ll also share twenty other sourcing productivity tools that you may want to have in your sourcing toolkit
- Data scraping overview
- Research automation
- Automated candidate outreach toolkit
- Other sourcing productivity tools
Practice: automated data scraping from LinkedIn, Facebook, Google and others